Course content
Introduction to Image Management in Selling
- Understanding the connection between image management and effective selling.
- Exploring the impact of first impressions on sales outcomes.
Personal Branding for Sales Professionals
- Crafting a personal brand that aligns with your target market.
- Leveraging storytelling techniques to connect with customers.
Dress for Success
- Dressing appropriately for various sales environments and client interactions.
- Projecting professionalism through attire and grooming.
Verbal and Nonverbal Communication
- Mastering body language, gestures, and facial expressions for persuasive communication.
- Developing a confident and approachable vocal tone.
Color Reproduction Techniques
- Printing technologies and color reproduction challenges.
- Managing color accuracy in printing processes.
- Implementing ICC profiles for print consistency.
Building Trust and Credibility
- Strategies for establishing trust through consistent behavior and communication.
- Handling objections and skepticism with professionalism.
Effective Networking and Relationship Building
- Utilizing image management to build and maintain valuable business relationships.
- Navigating social events and networking opportunities with confidence.
Online Image and Social Selling
- Managing your online presence on social media platforms for optimal sales impact.
- Using digital communication to engage and convert potential customers.
Tailoring Image to Target Audience
- Adapting your image to resonate with diverse customer segments.
- Recognizing cultural nuances in image management for global sales.
Managing Reputational Risks
- Anticipating and addressing situations that could impact your professional image.
- Strategies for reputation recovery and damage control.
Elevating Sales Presentations
- Incorporating visual and verbal elements to create compelling sales presentations.
- Utilizing image management to enhance the persuasive power of your pitch.
Overcoming Self-Image Challenges
- Identifying and addressing self-esteem and self-image issues that may affect sales performance.
- Developing a positive mindset and self-assurance.
Continuous Improvement and Adaptation
- Staying updated with evolving image management trends and sales techniques.
- Gathering feedback and making adjustments for ongoing improvement.
